Look at these two ads for seminars by Dr. Daniel Amen, one for autism, one for concussion (scroll down.) Read the first sentence of each.
Autism isn't the challenge many think it is.
Concussions can be terrifying.
Let's switch them.
Autism can be terrifying.
Concussions aren't the challenge many think they are.
Autism families get a swift gaslighting, while concussion families are acknowledged. Autism gets "care techniques." Concussion gets healing. The seminars might be fantastic. The first impression is not. I'd like to suggest a book for the marketing team, at least. DENIAL How Refusing to Face the Facts about Our Autism Epidemic Hurts Children, Families, and Our Future written by Dan Olmsted and Mark Blaxill in 2017.
Also From Skyhorse Publishing
The Truth about Wuhan: How I Uncovered the Biggest Lie in History
By Andrew Huff: The day that Dr. Andrew G. Huff left his senior scientist and vice president role at EcoHealth Alliance was one of the happiest days of his life due to the corruption he had witnessed at the organization. However, he never thought working there would be of any great consequence to the future. He was wrong. Because, as an EcoHealth Alliance insider, Dr. Huff had had a ringside seat to one of the biggest cover-ups in history.