By Anne Dachel
Read Anne's commentary and view the links after the jump. The Dachel Media Update is sponsored by Aperture International.
Nov 17, 2015, Msn.com: Major US doctors group [AMA] urges ban on drug ads
The American Medical Association, which has more than 200,000 members, voted to urge an end to direct-to-consumer advertising of drugs and medical devices during a meeting in Atlanta, Georgia.
"Today's vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially-driven promotions, and the role that marketing costs play in fueling escalating drug prices," said AMA Board Chair-elect Patrice Harris.
About $4.5 billion is spent promoting prescription drugs in the United States annually, and many health experts say soaring drug costs are making some treatments for cancer, hepatitis C and other illnesses out of reach for some of the nation's most vulnerable people.
This was surprising. The AMA seems to feel that the ad dollars spent by pharma only adds to "soaring drug costs." They don't seem offended that patients are expected to tell their doctors what drugs they should be taking. "Ask your doctor if XXX is right for you."
A physician I know is skeptical about this pronouncement. He wrote, "Talk is cheap and that's what that is."
Imagine what an end to ad revenue would mean to TV networks and print media. No one really wants to see this happen.
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Anne Dachel is Media Editor for Age of Autism and author of The Big Autism Cover-Up: How and Why the Media Is Lying to the American Public, which is on sale now from Skyhorse Publishing.