Soon, Carter was creating original songs to help in daily activities and it continued to work. “I thought of [educating] children using family-friendly hip-hop music [mixed] with educational concepts,” she says.

After receiving her bachelor’s in broadcast communications from Boston College, Carter worked at CNN and would go on to win an Emmy for Outstanding Children’s Programming. Carter has also worked as a producer for an award-winning nationally syndicated talk show, so she knew the dedication it would take to follow her entrepreneurial spirit. “It takes years to build a business, and that’s something that I’ve learned,” she says. “Fortunately, we’ve had great distribution — and parents love it.”

Her hard work has paid off — everyone from Gayle King to “Grey’s Anatomy” star Justin Chambers is singing praises for the video.